The Basics Of Shooting A Fashion Ad Campaign, According To Sharon Ojong

If anyone would know about fashion campaigns, it would be Sharon Ojong, having styled a couple in the years since she kicked off her career.

She just kicked off her vlog series and in the first episode, she shares the basics of shooting a fashion ad campaign using Tokyo James‘ AW17 campaign as an instance.

Here’s what she had to say about the episode, “Although brands are turning to a more hands-on approach in a bid to engage customers in today’s technology-driven world, ad campaigns will ultimately remain big business and brands will continue to step outside the norm to create fabulous images while retaining a consistent brand identity across all areas. Creating these images for your brand isn’t just about joy and excitement, you will need to know the basics of shooting a commercial or ad campaign, how these images will catch the attention of your potential consumers, reach its market and communicate your brand story.”

Watch the video below.