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Beyonce’s New Campaign Is Basically A Middle Finger To Society’s Beauty Standards

The AW17 campaign for Beyonce‘s clothing line, Ivy Park just dropped!

Bey is proving that there is no one standard of beauty as she taps transgender actress Laverne Cox, dancer Karen Macdonald who is in her 60s and models Souffrant Ralph and Grace Bol for the bold campaign.

#Beyoncé is defying the society’s standards of beauty with the Ivy Park AW17 campaign. ????????

A post shared by 234Star.com ???? (@234star) on

“The message for this campaign is to celebrate everyone’s uniqueness,” the singer said. “True beauty and power are born out of strength of character and defined from the inside out. There is no one standard of beauty.”

Souffrant Ralph
Laverne Cox
Grace Bol
Karen Macdonald

 

Written by Njideka Akabogu

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