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Brandon Truaxe Of ‘The Ordinary’ Beauty Brand & Deciem Skin Care Company Dies At 40

Brandon Truaxe the creator of popular beauty brand ‘The Ordinary’ and founder of skincare company, Deciem is dead at 40.

The cause of his death is as yet, unknown but he is reported to have been hospitalized a couple of times in the past for issues relating to mental health.

In a series of disturbing Instagram posts just a day before his death, Truaxe is seen alone in his Toronto penthouse talking almost incoherently about being drunk as well as publicizing his house address.

Truaxe founded the Deciem Company in 2013 and it shot up to a cult favorite racking up to $300 million in sales after he created the very popular and well received brand, ‘The Ordinary’.

In 2018 however, he was removed from his position as CEO of the company by a court order following a series of erratic behaviors which included taking to his company’s official Instagram page to accuse Estée Lauder, a minority investor in his company of financial crimes.


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