Italian fashion house, Gucci is joining the animal safety movement. The brand just revealed that they are officially discontinuing the use of furs on their designs starting with their Spring/Summer 2018 collection.
CEO Marco Bizzarr made the announcement saying, “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”
“With the help of HSUS (Humane Society of the United States) and LAV (an Italian animal rights organization), Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
The brand will no longer use mink, coyote, raccoon dog, fox or any other animal for their fur.
Gucci is however not the first brand to make this move. Brands like Calvin Klein, Giorgio Armani, Stella McCartney and Ralph Lauren have long discontinued the use of furs in their collections.