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Kylie Jenner Sizzles For Violet Grey, Talks Turning A “Teenage Insecurity” Into The Fastest-Growing Cosmetics Empire In History

While most of her mates will keep their insecurity as far away from the public glare as possible, Kylie Jenner found a way to turn the spotlight on hers and make a cool couple of millions of it.

The reality star and businesswoman in an interview with Violet Grey magazine talks once again about getting lip fillers to augment her “unfairly thin” lips and how her cosmetic line came to be.

“I always knew I wanted to create my own lipstick. I said, ‘We need to trademark Kylie Lip Kit’—that was what I wanted to call it. I was obsessed with lips in general, and with making my lips bigger before I got them injected.”

She also went on to explain what inspired her to create a pairing of lip liner and lipstick. “Usually, when girls do their lipstick, they use a lip liner and a lipstick, and they never have a match. So I just created a perfect match, because that’s what I’ve always wanted.”

And even though she had the passion, she just didn’t know where or how to start but as always, momager came to the rescue. “I just had the trademark for so long, but I didn’t know where to start. What factory, who to go with; I just didn’t know anything. My mom really helped me with that. She drove all over Los Angeles to all of these factories looking for the perfect one.”

When she finally had the product in her hands, nerves took over. “I called my mom freaking out and saying, ‘Oh my God, Mom, this is too much, are people gonna buy it? This is crazy!’ And then it sold out in, I think literally under a second…I refreshed the page and everything was gone.” And it’s been that way ever since then.

 

Written by Njideka Akabogu

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