The visuals for Savage X Fenty‘s campaign has been released.
The video which was directed by Philippa Price and styled by Savannah Baker sees Rihanna, clad in a pale lingerie set and matching veil surrounded by models of various sizes in lingerie sets in a rainforest scene. The models sitting on rocks or standing a pool formed by a waterfall all respond to Rihanna’s charm.
The theme of the video follows Rihanna’s principle of centralizing all her campaigns. She has previously pledged that she will always be at the centre of her brand message, but she’ll surround herself with strong females that inspire her, too. “It has to be authentic, it has to be from me, my perspective.” she told press back in May.
Watch video below: