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This Is The Gillette Ad That’s Got Everyone Talking

In light of the recent campaigns and advocacies against misogyny, sexual harassment and toxic masculinity, razor brand, Gillette released an ad to lend their voice to the movement to get men to do better.

The ad released as a short film, is titled, ‘We Believe: The Best Men Can Be’ – a play on the brand’s 30-year tagline, “The best a man can get”, shows scenarios of sexism at play in everyday life, as well as violence between boys and news clips from the MeToo campaign.


And you would think that the message of the film is one that would be welcomed by all and sundry but that is not the case. A lot of people – read as men – on the internet have been up in arms in protest against it.

Popular British journalist Piers Morgan for instance, tweeted that he was boycotting the brand, and even went on to write a long ass piece condemning the brand for the ad.

There were lots of tweets like the one above protesting the ad…

 

But in case you were wondering, the world hasn’t gone completely mad, and the tweets below are proof.

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