Efya Looks Stunning As She Stars In Wana Sambo’s Latest Campaign

Ghanaian singer Efya stars as a Wana Sambo Woman in the new campaign for the brand’s latest collection “Feminine In The Wild”.

Wana Sambo first teased the campaign in a video with the Mystery Woman who was later revealed to be Efya

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In a statement released on their official page, they explained the theme of the collection

“FEMININE IN THE WILD” – The Wana Sambo SS19 Collection!! #WSEdit in collaboration with Efya. Shot in Accra, Ghana, The “Feminine in the Wild” collection features Ghanaian songstress and eclectic creature, Efya. “Feminine in the Wild” simply means; “We will always be feminine even in a wild world. This struggle, we believe, is every woman’s reality. Her struggle for equal pay, her struggle to be feminine in places or situations where people say “a woman should not be this smart”, or “a woman cannot dress this way” or “this is not a woman’s job” or “a woman should not be here or do this or handle this or be that.” etc. Women, from time have had to fight to be seen and heard in a world where our femininity is sometimes questioned by some wild (uncultivated/inhospitable) kind. We are sometimes harassed/abused because we are “attractive”, told to shrink for men, even when we are sometimes the voice behind that “strong man” in the room’s actions/ideas. We are sometimes told to dress a certain way in order not to “attract unwanted sexual actions”. Women are sometimes called “less” or “weak” or ”dumb” simply because we are female. This is the Wana Sambo Woman’s open declaration and desire to stay “FEMININE” regardless of what we are told to be. “Feminine in the Wild” encourages every woman out here to stay strong, sexy and exotic. Be a #WanaSamboWoman #WHOMANWOMAN

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See pictures from the campaign below: