NECLive9: ID Africa Confirms Partnership With MTV Base

African creators, producers, musicians, and other proponents of the continent’s entertainment and creative industry prepare for the ninth edition of Nigerian Entertainment Conference (NECLive), the conference organizers, ID Africa have announced MTV Base as one of the media partners of NECLive9.

NECLive will return as a hybrid event on Friday, April 29, 2022, and MTV Base, a 24-hour music channel and youth entertainment brand, will provide media support through their prestigious media platforms to reach millions across the continent and beyond.

Since its inception in 2013, NECLive has been pivotal in driving the industry’s success by engaging relevant bodies and key players. This year’s edition, themed Sustaining The Africa Momentum, will have key players in the entertainment industry share their experiences, ask thought-provoking questions, brainstorm and seek to proffer solutions to the challenges facing the industry, and ensure the sustainability of the progress being made.

Speaking on the need to ensure sustainability and build on the progress the African entertainment industry has made so far, Femi Falodun, CEO of ID Africa, said:

“Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much-needed conversation on how to sustain the Africa momentum.”

With over 470 speakers and panellists, 70 exhibitions and brands, 14,000 physical attendees spread across the successful eighth editions of NECLive, ID Africa is organising NECLive9 in partnership with prestigious companies, including Hip TV, African Movie Channel, Trace TV, AV Edge, Huce Valeris, The GreenRoom Nigeria, Landmark, MultiChoice, Legit.ng, Plaqad, BHM, Big Cabal Media, Mirus Events, and X3M Ideas.