Toke Makinwa: Controversial Socialite or Genius?

Nigerian leading OAP and Vlogger, Toke Makinwa, is a lot of things, none of which includes being a Nigerian favorite. Whether it’s because of her controversial takes or her headstrong stance on social issues, the social media star often finds herself entangled in one online brouhaha or the other.

While many find her tactics and takes to be very unusual or downright unethical, we, on the other hand, have no problem with it. In fact, we have reasons to believe that these strong opinions are exactly what have cemented Toke Makinwa’s place as the undisputed Queen of Nigerian social media.

Let’s be honest, we all knew this all along; I mean, like her or not, when Toke speaks the social media realm rumbles and this new SocialCred app that has been ranking influencers up and down just proved us right.

As it stands, Toke Makinwa happens to be one of the few Nigerian leading figures who ranked as ‘Socialite’ on YouTube. To put that in context, you need at least 60 points to get any of those, and going by how your favourite influencers have been banging lesser ranks like ‘Crowd Controller’ and co, that is no easy feat.

When her Twitter and Instagram handles were ranked by the app, the results showed that the popular media personality came up as an A-Lister on both platforms. With an engagement rate of 0.04% and an original post to retweet ratio of 27:5 on Twitter, as well as a significant number of 39,388,174 likes along sides an engagement rate of 0.92%% on Instagram, Toke Makinwa has perfectly mastered the skillful act of using her words and opinions as a driving force on the social ladder.

As we said earlier, Nigerians, although her biggest followers are not always her biggest fans, so it came as no surprise to us that her audience sentiment was largely filled with a 38% positive response, 50% neural response, and 12% negative response.

And even with all these, Toke Makinwa knows very well how to harness these responses in her favor, monetizing her every move in a manner worthy rarely any other celebrity does.