Dara Oluwatoye
Social media has become a strategic communication tool and more creatives are taking advantage of it.
The communication channel has empowered thousands of individuals including beauty personalities, helping them reach large numbers of people with whom they share their product adventure, technique discoveries and in some cases highlights of their lives.
In Nigeria, the beauty industry is fast growing and so is the beauty influencer marketing niche. If this is an industry you are looking to explore or if you are wondering who the game changers of this industry are, here are 10 leading Nigerian beauty influencers you should know.
Content Creator and Youtuber, Vivian is an Abuja based Nigerian beauty influencer. Her style can be described as classy, simple and chick. She can often be seen in natural and cool shades of beauty products. Vivian has over 27 thousand followers on Instagram and 53 thousand subscribers on Youtube.
Kelechi is a Lagos based beauty influencer and digital content creator. Her content largely covers hair and make tutorials, and her style can be described as classy. Her Instagram channel has over 54 thousand followers and her Youtube, over 124 thousand subscribers.
Sensational beauty entrepreneur Anita Adetoye is next on our list. She is the brain behind the popular beauty and make-up brand, Anitabrows. Asides from being a makeup artist, she is also a beauty educator. In 2018, she was recognized on the Forbes 30 Under 30 list for her contribution to the African beauty industry. The beauty entrepreneur is also the founder of AB Skin Store, an online stop shop that provides products for skin and healthcare. Anita has over 77 thousand followers on Instagram and almost 3 thousand followers on her growing Youtube channel.
Bebe is a leading Nigerian-based makeup artist. Her style can be described as doll-like, exciting and sophisticated. Her channel focuses on displaying videos and pictures of her work as well as interactive posts to drive conversations with her audience. Some of her clients include foremost Nigerian media personalities like Nancy Isime, Sharon Ooja, Stephanie Coker Aderinokun, and former BBNaija housemates, Tacha and Nengi, among others. Bebe has over 500 thousand followers on Instagram.
Andrea is a Nigerian fashion designer and founder of clothing brand and studio, Andrea Iyamah Studio. Andrea’s style can be described as elegant, natural and artful. She has over 64 thousand followers on Instagram.
Kehinde is a Chicago-based Nigerian digital content creator. She is also the founder of My Extensionz hair & spa salon, My Extensionz hairline and Smith Hair Care. he style can be described as minimalistic, sophisticated and aesthetically appealing. The beauty entrepreneur has over 140 thousand followers on Instagram.
7. Asiyami Gold
Asiyami is a Nigerian visual storyteller and producer. Her style can be described as natural, artful and elegant. She can often be found in natural tones of colours. She draws inspiration from nature and her African roots. Asiyami has over 300 thousand followers on Instagram.
Adeoluwa Eniola is a Lagos based beauty and skincare enthusiast. He rose to fame after consistently sharing relatable rants on his Instagram page while applying beauty products. He is loved by many of his fans for his positive energy and cool vibes. His content centres around funny and relatable rants, pictures and short stories of him sharing some of his favourite beauty products with his audience. Adeoluwa has over 140 thousand followers on Instagram and over 12 thousand subscribers on Youtube.
9. Dimma Umeh
Dimma is a Lagos based digital content creator. Her content revolves around telling stories on beauty, fashion and lifestyle. She also shares tutorial videos, tips, product testing videos and reviews with her followers. Her style can be described as charming and elegant. Dimmah has over 160 thousand followers on Instagram and over 38 thousand subscribers on Youtube.
10. Valerie Egbuniwe
Valerie is a Nigerian digital content creator whose style can be described as simple and elegant. Her content focuses on sharing her style and highlights of her life and pictures of beauty products she uses with her audience. The minimalist creative has over 40 thousand followers on Instagram and over 5 thousand subscribers on Youtube.
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