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At the 4th edition of Nigerian Entertainment Conference, which held yesterday at the prestigious Landmark Centre, Oniru, Lagos, legendary pop star, 2face Idibia was announced as the first ever Nigerian ambassador for Campari.
Abayomi Ajao, head of marketing, Brian Munro – the company handling the promotions and distributions of the liquor product – while unveiling 2face Idibia as the ambassador of the brand, gave reasons why the ‘African Queen’ singer was signed as Campari ambassador in Nigeria.
According to him, ‘The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors. So, we begin to look at it that why can’t Africa have it’s own Campari ambassador? Why can’t the ambassador come from Nigeria? So this evening, we are pleased to announce to you that from this year 2016, 2baba is a Campari ambassador for Nigeria.’
Abayomi also pointed out what 2face Idibia has in common with the brand that made the company collaborate with him.
‘We believe that there’s a lot of things that 2baba has that resonate with Campari. 2baba is a hardworking guy. Campari is for the man that has worked very hard and wants to celebrate success.’
He added: ‘2baba is a stylish person, a humble person. Campari is that brand that’s subtle. We feel that 2baba is a charismatic person, we feel that he has the energy, he has everything to collaborate with. So, on behalf of the company, I announce to you 2baba Innocent Ujah Idibai as our ambassador, thank you.’
This story first appeared on thenet.ng
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