Dodos Uvieghara, Deto Tejuoso & Toyin Jolapamo Are The Stars Of Mel By Fashpa’s July Campaign

Fashpa‘s new campaign tagged, #WhoIsMel, celebrates the recent launch of the label’s new diffusion line, Mel – an acronym for Making Everyone Luxury.

Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa.

The new campaign presents us with 3 different personalities, each with her own individual style.

The first person in the campaign is  Deto Tejuoso, also known as DetoBlack, a 22 year old model and influencer who isn’t afraid to take risks and whose style may be considered diverse and different .

Next up is makeup artist and fashion/beauty blogger Dodos Uvieghara. With over 70k social media followers, Dodos is a major influencer whose style can be considered minimalistic and fun. She makes sure to always go for staples that can work with many looks .

Finally it ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog thesohosister.

See the campaign video below.

Credits

Brand: Fashpa| @fashpa

Videographer: Fashpa Style Lab |@fashpa

Influencers: Deto Tejuoso |@detoblack

                    Dodos Uvieghara |@iamdodos_style

                    Toyin Jolapamo | @thesohosister

Creative Direction: Fashpa Style Lab | @fashpa

The styling was done by each influencer.