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Lacoste Hires Its First Female Creative Director In 85 Years

French brand Lacoste just hired its first female creative director since it started operation 85 years ago.

Louise Trotter who was the creative director at Joseph for 9 years replaces Felipe Oliveira Baptista who was the creative director for Lacoste for 8 years.

“Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections” Thierry Guibert, president of the Lacoste Group, said in a statement, according to Business of Fashion.

Trotter also said, “I am delighted to join this French brand with such a unique heritage. For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of anew chapter in its history.”

Both Trotter and Lacoste made the announcement via their Instagram accounts.

While Lacoste said,

This is a new day! We are happy to announce our new Creative Director. Welcome @louise_trotter_ to the Lacoste Family. The crocodile suits you so well already. 🐊👏🏻🐊 #lacoste ©Lacoste / Cyril Masson

Trotter wrote:

I’m delighted to join @lacoste family and contribute to the writing of a new chapter in its history #lacoste🐊

Louise Trotter’s first collection for the brand will be showcased during their Fall 2019 collection in Paris.


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