Alicia Keys Is The New Face of Levi’s Jeans

The Levi’s brand has partnered with soulful singer Alicia Keys to launch a new women’s jeans collection.

The singer featured in a new ad, with the tag line ‘Live in Levi’s’, and a powerful message for women.

“All women are naturally badass.” Introducing: The new Women’s Denim Collection, worn by singer, songwriter, mother, philanthropist @AliciaKeys. #LadiesInLevis

A photo posted by Levi’s® (@levis) on Jul 7, 2015 at 9:15am PDT