Kim Kardashian’s SKIMS Unveiled As NBA’s Official Underwear Partner

Weeks after the launch of SKIMS Men, SKIMS co-founder Kim Kardashian announced a new deal with the National Basketball Association (NBA).

The multi-year deal makes SKIMS the official underwear partner of the NBA, WNBA and USA Basketball teams, with athletes expected to have exclusive access to their new performance wear.

Kim Kardashian said, “I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

The collection, which was launched to fit a new audience and introduce style and comfort to undergarment scene, was inspired by Kim Kardashian’s children and their love for sportswear.

NBA and SKIMS plan to collaborate at the league’s signature events, NBA All-Star weekend and their first inaugural in-season tournament.

Since its debut in 2019, SKIMS has expanded from producing shapewear, bodysuits and boy shorts to designing loungewear like pyjamas and sweatpants. In 2023, the brand was valued at $4 billion.